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PRODUCT GROWTH
PRODUCT GROWTH
Drive sustainable expansion with ProductPedia's comprehensive glossary on product management and marketing. Explore actionable metrics, frameworks, and examples that help you accelerate user growth and boost long-term retention.
Product Growth Glossary
ACV: Annual Contract Value
The total revenue expected from a single customer contract over a one-year period.
AOV: Average Order Value
The average amount spent each time a customer places an order.
ARPU: Average Revenue per User
The average amount of revenue generated by each active user during a specific time frame.
ARR: Annual Recurring Revenue
The predictable yearly income from all active subscription or recurring revenue contracts.
ASRU: Average Spend Per Returning User
The average revenue generated by a customer over multiple visits or transactions.
Bounce Rate
The percentage of users who exit a site after viewing only one page.
CAC: Customer Acquisition Cost
The total expense of acquiring a new customer through sales and marketing efforts.
CLTV: Customer Lifetime Value
The total revenue a business expects to earn from a customer throughout their relationship.
CPA: Cost Per Acquisition
The cost a business pays to acquire a paying customer through marketing campaigns.
CPL: Cost Per Lead
The amount spent to acquire one qualified lead.
CR: Conversion Rate
The percentage of visitors who take a desired action, such as signing up or purchasing.
Channel Effectiveness
A measure of how well different marketing or acquisition channels perform in attracting users or sales.
DAU: Daily Active Users
The number of unique users interacting with a product daily.
DPU: Daily Paying Users
The number of users making at least one purchase per day.
MAU: Monthly Active Users
The total unique users who engage with a product within a month.
MRR: Monthly Recurring Revenue
The predictable monthly income from subscriptions or recurring payments.
MTU: Monthly Transactional Users
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NPS: Net Promoter Score
A metric that measures customer loyalty by asking how likely users are to recommend your product.
QA: Quality Assurance
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QMS: Quality Management System
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TRR: Total Return Rate
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TTV: Time to Value
The time it takes for a new user to realize a product's core value after adoption.